Climate Perception Study

The City of Toronto commissioned Environics Research (2018) and Ipsos (2021) to conduct an online survey among a representative sample of Toronto residents to capture perceptions about climate change. The survey was also designed to gauge citizens’ willingness to take action in the community to help the City establish goals, priorities and metrics that will measure success in this area.

Methodology In 2018, a total of n=404 interviews were conducted online between October 11 to October 18, 2018 with adult residents (aged 18 years and over) living in the City of Toronto. The survey was 10 minutes in duration.

In 2021, a representative sample of n=1,400 Toronto residents 18 years of age and older have been surveyed online and by telephone. The sample includes:

  • n=1000 respondents recruited from an online panel

  • n=300 residents recruited by cell phone and landline phone

  • n=100 in-language (Mandarin, Cantonese, Punjab) interviews conducted online.

Note:

The files labelled v1, v2, and v3 between years are identical, as they represent the same information, but presented differently. Every question included in the survey will present a list of possible responses to select, each with a unique numeric reference. V1 presents the survey responses in its raw, original format, including all qualitative responses selected. For ease of further analysis, V2 presents the survey responses in a quantitative format, using the numeric reference for each response selected per question.

Data and Resources

Additional Info

Field Value
Dataset Category Document
Refresh Rate As available
Collection Method
Excerpt Results of a survey gathering information on Torontonian's perceptions of climate change and their willingness to take action on climate change.
Limitations **For 2018 Data** A total of n=404 interviews were conducted online between October 11 to October 18, 2018 with adult residents (aged 18 years and over) living in the City of Toronto. Because an online survey represents a sample of convenience, no margin of error can be ascribed to the results. However, a random sample of this size can be considered accurate to ± 4.9 percentage points, 19 times out of 20. Quotas were set by region, age, and gender to be proportionately representative of Toronto's population (based on 2016 Census data), with minor weighting applied. **For 2021 Data** For the purpose of analyzing the data, this report has grouped selected scale points to allow for more comprehensive data analysis. Please note that depending on the scale, strong agreement/strong disagreement (T3B/B3B or T2B/B2B) scale points have been reported together, and appropriate data labels have been used to indicate accordingly. Where figures do not sum to 100, this is due to the effects of rounding.
Owner Division Environment & Energy
Owner Section Outreach & Engagement
Owner Unit
Owner Email livegreen@toronto.ca
Author Email livegreen@toronto.ca
Maintainer Email livegreen@toronto.ca
Author livegreen@toronto.ca
Civic Issues Climate change
Formats
  • XLSX
  • DOC
Topics Environment
Source
Information URL https://www.toronto.ca/wp-content/uploads/2022/03/96f2-City-of-TorontoClimate-Change-Report-FINAL.pdf
Image URL
Last Updated 2023-04-03 16:56:03.353342
Is Retired? False
Date Published 2019-08-15 15:52:41.79596