The City Manager conducted a public consultation in May 2015 to seek input from Torontonians on the matter of expanded gaming at Woodbine Racetrack. This data set contains input from the public consultation delivered by Ipsos Reid for the City of Toronto between May 6 and May 29, 2015. The purpose of posting this dataset is to create a record of the consultation and the public's views from an online questionnaire, and a city-wide public opinion telephone survey.
Telephone Survey
- A telephone survey was conducted among a representative sample of 701 adult Toronto residents between May 15-28, 2015. The margin of error for a sample of this size is plus or minus 3.7 percentage points (at the 95% confidence level).
- The data was statistically weighted to ensure the sample's regional, age and gender composition reflects that of the actual Toronto population according to 2011 census data.
- In addition to the representative sample of 701 interviews, 200 interviews were conducted with residents who live in North Etobicoke (M9W and M9V) in order to boost the sample size of residents who live in the area of the Woodbine Racetrack.
- The survey was conducted using live interviews (CATI) and was executed using random digit dialing (RDD) . The representative sample frame included both landline and cellphone households.
- The average interview length was 14.4 minutes.
- The overall response rate to the survey was 9.2%. The response rate was calculated using the formula developed by the Marketing Research and Intelligence Association (MRIA) in conjunction with the Government of Canada. Throughout the report totals may not add to 100% due to rounding or because the question is a multi-select question, where respondents were permitted to choose more than one response.
Online Survey
- The online survey was posted to the Woodbine Racetrack Casino Consultation Page. The survey was open between May 6 and 29, 2015.
- The survey was open to anybody who chose to complete it and therefore, the sample of those who completed it and their opinions should not be viewed as statistically representative of the residents of Toronto. This information was collected to assist the City to better understand the positions and interest of Torontonians.
- A total of n=465 survey were completed.
- The data was not statistically weighted.
- Throughout the report totals may not add to 100% due to rounding or because the question was a multi-select question, where respondents were permitted to choose more than one response.